About

Jeff, a proud dad and California native, calls the Bay Area home. He loves the outdoors and takes pride in being the go-to handyman for his family and neighbors. Jeff shares his passion for 80’s rock and roll, romcoms, and camping with his amazing daughter. 

A Lifelong Creator

Since childhood, Jeff has had an insatiable curiosity for building, restoring, and redesigning anything he could get his hands on. From architectural and interior design to landscape, furniture, mechanical, fashion, photographic, and graphic projects, his passion for both two-dimensional and three-dimensional design has been a constant in his life. This innate drive to create has not only shaped Jeff’s career but also serves as his ongoing inspiration. Each project is an opportunity to craft something cool, merging technical skill with artistic imagination.

The Journey

Jeff’s design career began humbly, starting as a delivery driver at C&I, one of the largest commercial photography studios in the Bay Area., this is where he started to developed his skills as a Photoshop artist. First working his way up through the production department. After hours training in the graphics department and photography studios. His talent for blending multiple images into cohesive, compelling stories quickly earned him recognition. This is also where his love for photography began. Building on this foundation, Jeff transitioned to a role at Professional Exhibits and Graphics (now Pro Exhibits), a prominent trade show company, while also collaborating with their advertising agency, The Focal Group.  He honed his skills in large-format trade show graphics, gaining expertise in graphic design, print production, marketing and also took on the role of senior designer. These invaluable experiences gave Jeff the confidence and adaptability to launch his own freelance graphics company, Duran Design Inc., in 1999. One of his first major clients, with whom he continues to collaborate to this day, is Cisco Systems Inc. where he quickly became their trusted specialist for product retouching.

The Portfolio

The work showcased here is the culmination of Jeff’s over 25 years of experience and dedication to his craft. It is a testament to his ability to transform ideas into visual stories that hopefully resonate, inspire, and captivated