Bringing Stories to Life Through Art and Design

Jeff is a freelance digital artist with a passion for storytelling through design. Born and raised in the Bay Area, he now resides in San Jose, where he enjoys life as a proud father and dedicated creative professional.

The Journey

Jeff’s career began at one of the largest commercial photography studios in the Bay Area, C&I Photography, where he developed his skills as a Photoshop artist. His talent for blending multiple images into cohesive, compelling stories quickly earned him recognition. This is also where his love for photography began. He had the privilege of working with the generous in-house photographers who were always willing to lend their equipment and share their expertise. These talented  professionals became invaluable mentors and life long friends, and he credits all of his skill development to their guidance. 

Building on this foundation, Jeff transitioned to a role at Professional Exhibits and Graphics (now Pro Exhibits), a prominent trade show company, while also collaborating with their advertising agency, The Focal Group. Thanks to an incredible department manager and mentor, he honed his skills in large-format trade show graphics, gaining expertise in graphic design, production, marketing and also took on the role of senior designer. These invaluable experiences gave Jeff the confidence and adaptability to launch his own freelance graphics company, Duran Design Inc., in 1999. One of his first major clients, with whom he continues to collaborate to this day, is Cisco Systems Inc. where he quickly became their trusted specialist for product retouching.

A Lifelong Creator

Since childhood, Jeff has had an insatiable curiosity for building, restoring, and redesigning anything he could get his hands on. From architectural and interior design to landscape, furniture, mechanical, fashion, photographic, and graphic projects, his passion for both two-dimensional and three-dimensional design has been a constant in his life. This innate drive to create has not only shaped Jeff’s career but also serves as his ongoing inspiration. Each project is an opportunity to craft something extraordinary, merging technical skill with artistic imagination.

The Portfolio

The work showcased here is the culmination of Jeff’s over 25 years of experience and dedication to his craft. It is a testament to his ability to transform ideas into visual stories that resonate, inspire, and captivate.